Easy to understand, cost effective and trusted pension saving for SME/MKB business owners using their own business
"Your StoneGoose can produce your pension nest egg"
What's the problem (and why)?
Most SME/MKB business owners won't retire at their current income level
Less than half have some pension saving, but this will typically deliver only a fraction of existing income
Many have nothing except "I'll sell the business", but 4-6 x EBITDA ≠ 20+years of retirement spending
and there's a missed opportunity…
…their business is not being leveraged to create their future financial security!
The StoneGoose Solution
A straightforward, easy and quick to understand and use
Safe and reliable pension solution that leverages your business
First…
First, helping MKB business owners understand funds available for pension saving
Securely connects to business' accounting software
Prompts on future costs and imposts
Models impact of pension saving scenarios on the business
Visually displays projected 'free' cash allowing MKB owner to understand funds available for pension savings from their business
Then…
Then, safely & securely enabling turning business cash flow into a pension nest egg
Uses an AI interface to prompt customer to understand their personal risk profile
Suggests three or four investment options
Presents a visual display of pension savings scenarios
After investment, provides a dynamic tracker and updates, automates regular reporting and provides easy options for managing inputs to reflect changes in business conditions
What Makes StoneGoose a GoldenGoose
A dashboard that keeps everything simple, intuitive, and instantly understandable.
Our Alchemy
Straightforward, Easy to Use & Cost Effective
What Makes StoneGoose Different
Market and Competition
TAM and SAM
1.56m MKBs in NL are part of 26.1m+ SMEs in EU and 34.8m+ in US. In NL, 54% don't have (any) pension with EU similar, say, 13m+, in US 83%(!) = 28.9m, so, TAM = 40m+. Even those with pension saving will reduce income by 40-50%. To be customers need to be profitable (or at least self sustaining), aware (enough to act, but with no current solution) and susceptible to a solution, so, say, SAM at 10% = 84.2K in NL, 1.3m in EU and 3m in US
Target Market
Initially in NL = SAM (with a view to also grow market), then to expand to EU, US and then RoW (see Growth Partnerships)
Industry overview
Huge existing pension/wealth management industry, BUT focuses on employees, larger enterprises and some professions; delivers complexity; seeks share of customer attention; and costs. For MKBs there are solutions but see stats above! Regulation is major barrier to entry
Competitors
Brand New Day, Knab, etc but see stats above!
Go-to-Market and Growth
Team & Business Model
Founder - Jon King
venturer/corporate professional/advisor/SME business owner
Key hires
Marketing; Online Sales; Customer engagement; FM expertise
Cost, Revenue & Timing
lean; scalable; speed to market vs regulatory
Tech Partner
ORA Tech
Partnership infrastructure
Banks, fund managers and professional advisors (oh my!); Accounting platforms
Business Model
SaaS product, Ai integration, B2B marketing opportunity, partnerships for revenue; the "Alchemy" and the algorithm; FM expertise
Regulatory
Need; use; cost